We have roots in finance, technology, adventure sports management, digital marketing and content production.

Such disparate origins have helped us pool a wide and varied set of skills, insights and creative impulses that help us produce unique viewpoints, analysis, and solutions.

As a team we have worked collectively for many years in the cycling industry and driven organic growth on a unique and challenging footprint. What we saw in that industry was a real challenge, with the desire to digitise and automate held back by cyling businesses with hard fought margins being prescribed outdated industry solutions.

We know how hard it is to make the cycling industry pay off and we set up Off Camber to help take businesses with untapped potential to the next level.

- Matt Connelley